ifashion 2012
High street fashion branding on the move
In this project final year BSc Design Management in Fashion Retailing students are required to design a mock up of an on-line, multimedia fashion-retailing channel for a top UK or International high-street fashion retailer.The channel should communicate brand identity, presence and values whilesimultaneously promoting these values by user engagement and experience. Thisspecific online channel is to be developed as an interactive iOS ‘App’ for Apple’siPhone or iPad and should include the ability to integrate with other existingonline channels but exploit the mobility features of the devices (i.e.ubiquity, mobility, internet access convenience, personalization, flexibility,and dissemination of information)
High street fashion branding on the move
In this project final year BSc Design Management in Fashion Retailing students are required to design a mock up of an on-line, multimedia fashion-retailing channel for a top UK or International high-street fashion retailer.The channel should communicate brand identity, presence and values whilesimultaneously promoting these values by user engagement and experience. Thisspecific online channel is to be developed as an interactive iOS ‘App’ for Apple’siPhone or iPad and should include the ability to integrate with other existingonline channels but exploit the mobility features of the devices (i.e.ubiquity, mobility, internet access convenience, personalization, flexibility,and dissemination of information)
